Communication Objectives and Requirements
•Create a sub-brand under the ECA for the ECA Service Provision
•Promote service efficiency which begins with the manner in which this sub-brand is created
•Build awareness of the sub-brand, its services and benefits through:
1.Identity creation (logo, brand manual, office design)
2.Launch campaign and brand building campaign
3.BTL material such as services brochure, information cards and other POS
4.Milestones campaigns such as the celebration of 50 e-services provision
5.Exhibitions such as in Yesser
6.Digital demos of services and digital access such as through a smartphone app
Solution
POSITIONING STATEMENT
NAMING & BRANDING IDENTITY
NAMING & BRANDING IDENTITY
IDENTITY APPLICATIONS
AMALI SMART SERVICES CENTRE
E-GOV PORTAL VIDEO
E-GOV PORTAL WEBSITE
SERVICES BROCHURE
SERVICES INFORMATION CARDS
SERVICES INFORMATION CARDS
LAUNCH CAMPAIGN
LAUNCH EVENT:
•Press Conference to introduce the Centre, Centre Identity, the portal, and centre Services. Press Release will be Publish in the conference day.
•Followed by a high profile event at KAEC where government representatives from various sectors , local and international investors, commercial attaches of foreign embassies and consulates, Chambers of commerce, businessmen & businesswomen, banks, media are all invited
•Event Film (3D Animated film that introduces "Amali" Services, bring attention to Economic City Benefits, available facilities, and the healthy economic environment)
•Arrange TV interviews with CEO/spokesperson after the launch on Alarabiya, CNBC, Bloomberg
TV COMMERCIAL
TVC
PRINT
PR, EVENTS & EXHIBITIONS
•ECA / Amali Representative should participate as speakers in major commercial, economic and industrial on conferences and forums such as Jeddah Economic Forum, WEF Davos, GCF Riyadh Economic Forum
•Amali booths should be present there
AMALI 1ST ECONOMIC FORUM
AMALI ANNUAL EVENT
Award – the best business of the year
PRESS CONFERENCE
YESSER EVENT
Booth design & POS material
