Halwani Alnakhla Halawa 2017-2018 Campaign
Halwani Brothers are one of the largest food manufacturers in KSA, with a variety of food products in local and regional markets.
HALWANI DEPENDED ON ITS PRODUCT HISTORY WITH ITS CONSUMERS, UNFORTUNATELY THE LOYAL CONSUMERS ARE BECOMING LESS, AS A RESULT THE CLIENT WANTS TO CREATE A CAMPAIGN THAT WOULD RAISE AWARENESS AND DRIVE SALES TO THE PRODUCTS, MAINLY ATTRACTING THE new generation.
HALWANI DEPENDED ON ITS PRODUCT HISTORY WITH ITS CONSUMERS, UNFORTUNATELY THE LOYAL CONSUMERS ARE BECOMING LESS, AS A RESULT THE CLIENT WANTS TO CREATE A CAMPAIGN THAT WOULD RAISE AWARENESS AND DRIVE SALES TO THE PRODUCTS, MAINLY ATTRACTING THE new generation.
THE GOAL
• Send a message that Halawat Alnakhla is not for the old generation only, and that it has been there all the time, but you haven’t noticed.
• That its an answer and a solution for all different situations, and show the viewer that the product can be used with a different variety of recipes.
• Send a message that Halawat Alnakhla is not for the old generation only, and that it has been there all the time, but you haven’t noticed.
• That its an answer and a solution for all different situations, and show the viewer that the product can be used with a different variety of recipes.
Concept
TVC
Master Artwork
Animation
Executions
Client: Halwani Brothers
Agency: Focus Advertising
CCD: Ibraheem Abbas
CD: Ramzi Khashan
ACD: Ali Naim
AD: Abdulla Bogis, Krisron Makapagal
Production House: Uturne
Director: Saud Al-Moghirah