Hongqi TVC
Hongqi is a premium luxury Chinese Automotive brand, launched in the Saudi market by Altawkilat Universal Motors | Premium devision.
Although well established in China, introducing the brand to the Saudi market posed several challenges, primarily being a Chinese brand challenging the likes of Europian and Japanese well established premium luxury cars in the country. The objective was to display the cars' premium luxury design, aesthetics, and technology in a non conventional way within Saudi Arabia utilizing a new premium Saudi lifestyle away from the cliches of business venues and lavish villas.
Hongqi beyond luxury TVC